MSG Adds to Data and List Enhancement Suite

In Philadelphia, sampling, technology and solutions provider Marketing Systems Group (MSG) has launched Elevate, a telephone number screening process designed to improve the efficiency of landline 'phone files.

MSG provides full service qual and quant global sampling and MR intelligence, including location of hard-to-reach respondents and a range of expert services including an automated feedback and panel management platform and a 'state-of-the-art' predictive dialing telephony system.

Elevate, which works with both client provided lists and randomly generated samples, joins a suite of data and list enhancement services offered by the firm. These include CellWINS, which spots inactive mobile numbers in a list; Geocoding, which adds latitude, longitude and census geography to a set of postal addresses; Forward Match which adds name and phone number to a set of postal addresses, and Reverse Match which does the converse; and a number of other data appending tools.

SVP Jeff Palish says the latest addition answers frequent requests for a fast, inexpensive and accurate real-time screening process. He comments: 'Turnaround time will be same day or next depending on file size. Elevate reduces time spent dialing nonproductive landline telephone numbers and pre-identifies landline numbers ported to cell. It is extremely accurate and to top it off, it's TCPA compliant!'

Web site: www.m-s-g.com .