GroupM Chooses Nielsen for AsiaPac Digital Ratings

WPP's GroupM has deepened its partnership with Nielsen in the Asia Pacific region, selecting it as 'a primary digital audience measurement provider'. Nielsen's Digital Ad Ratings will be used to measure audiences for clients' online and mobile ad campaigns of clients in eight Asian markets.

The eight countries are Hong Kong, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan and Thailand. GroupM is the WPP media agency division including Mindshare, MediaCom, Wavemaker, Essence, m/SIX and Xaxis. WPP's statements now stress its close alignment with the 'data investment management' division, Kantar, which competes with Nielsen in many markets but not all.

Chris Myers, Senior Director, GroupM APAC, explains the decision: 'Advertisers must increasingly take a holistic view of campaign performance across all of the media touchpoints for their audiences. It's vital we have consistent measurement and that is our goal in working with Nielsen'. Aimee Gerry (pictured), Nielsen's Head of Digital, Asia, says the company is 'excited to expand its longstanding relationship with GroupM'.

Web sites: www.nielsen.com and www.groupm.com .