Criteo Invests EUR 20m in Paris-based AI Lab

In Paris, ad targeting and retargeting specialist Criteo has invested EUR 20m in an artificial intelligence lab, focused on creating and deploying machine learning technology at scale, and on research into new models and techniques.

Criteo combines predictive software and consumer intent / purchasing data to deliver targeted ads in real time, and has bolstered its offer with the acquisitions of BrandLogic and DataPop. The new Criteo AI Lab innovation hub will conduct experiments aimed at shaping industry standards and best practice for performance measurement, and the responsible use of data. The lab's team, led by Suju Rajan (pictured), VP, Head of Research, will develop experiments with customers and partners, and publish the research to promote innovation across the entire industry.

CEO JB Rudelle comments: 'Criteo possesses very large datasets and computational power, combined with an innovative culture and talents. We believe this is the perfect mix to succeed in artificial intelligence. I'm also proud that Criteo has established Paris as an international hub for AI research in advertising technology'.

Web site: www.criteo.com .