Kantar Worldpanel Appoints Senior Lead in Scotland

WPP-owned shopper behaviour specialist Kantar Worldpanel has appointed Lesley Ann Gray as Strategic Insight Director for Scotland.

Kantar Worldpanel operates demographically representative panels which track consumer shopping habits in FMCG, impulse products, fashion, baby, telecoms and entertainment markets, among many others. The business has a global team of 3,500, and services covering 60 countries directly or through partners.

Gray (pictured) joins with more than 27 years' experience in the Scottish food and drink industry. Most recently, she served as Border Biscuits' Brand and Innovation Director, focusing on brand positioning to promote and strengthen the brand and target new geographies . She previously worked in roles across marketing, category management, new product development and in commercial positions for branded, licensed and own-label businesses.

Tim Kidd, MD at Kantar Worldpanel UK, Ireland and US, comments: 'Lesley Ann's keen understanding of the interplay between brands and consumers in the Scottish food and drink industry, and her knowledge of Scotland's retail landscape, gives her and us unparalleled insight into what is most important to our clients. She is ideally positioned to advise businesses on product development using Kantar Worldpanel's cutting edge data-led insight'.

Web site: www.kantarworldpanel.co.uk .