HS2 Solutions Buys CEM Specialist Infield

In the US, digital brand experience agency HS2 Solutions has acquired customer experience management specialist Infield Digital, for an undisclosed sum.

Infield has offices in San Francisco, Denver and Berlin, and provides CEM solutions integrating customer data and transactional systems. Its new owner HS2 offers services across five primary service lines: strategy; digital experience platforms (eCommerce, web and mobile development); experience design; digital marketing and audience management; and analytics and insights. The firm says the deal strengthens its ability to deliver personalization in complex eCommerce transactional environments.

HS2 has already expanded its Analytics & Insight and Digital Marketing Strategy capabilities through the acquisition of LunaMetrics last December. Marc Infield (pictured), former CEO of Infield Digital and now VP of Digital Experience Platforms at HS2 Solutions, comments: 'This partnership expands the set of services we can offer our clients and deepens our digital experience platform reach and analytics capabilities. We will continue to be laser-focused on the attentive, results-driven service that our clients expect, and we'll now be able to provide even more comprehensive solutions'.

Web sites: www.hs2solutions.com and www.infielddigital.com .