FreshMinds Names Director of Quant

Insight and innovation consultancy FreshMinds has appointed Sam Davis as Director of Quantitative Research.

Davis (pictured) has more than fifteen years' experience in the industry, ten of them in advanced analytics and covering a range of studies from brand positioning to product testing. He brings particular expertise in segmentation, having run 'countless' segmentation studies and written about the methodology for ESOMAR and the IJMR. Davis joins from RedBlue Research, and prior to that worked at Hall & Partners, as a Partner in the Consumer Research Division. Earlier, he was Marketing Science Director at TNS Research International.

In his new role, Davis will oversee quantitative research - leading and mentoring teams, embedding best practice and bolstering the firm's quantitative offering. Commenting on the appointment, CEO Catherine Crump said: 'Sam is a fantastic hire who will help us push the boundaries of quant research and deliver even better outcomes for our clients. Segmentation has become a core part of our offer and we're delighted to have Sam on board to take our capabilities to the next level'.

Web site: www.freshminds.net .