MindProber Hires Baileigh Allen for US Expansion

Portugal-based automated consumer neuroscience platform MindProber has partnered with Baileigh Allen, CEO of US-based ZigZag Research, to roll out its solution to clients in the States.

MindProber's platform combines neuroscience and technology to enable real-time collection and analysis of both the biometric and declarative reactions of hundreds of people to media content. The platform also provides trained predictive models which forecast the moments when audience will be lost.

Allen (pictured), who is based in Atlanta, GA, will work as the firm's EVP for the Americas, tasked with introducing the benefits of the MindProber solution to the US market. She has more than twenty years' industry experience including in supplier and client-side roles across a wide range of qual and quant methodologies, behavioral economics and emerging technologies.

Pedro Almeida, founder and CEO of MindProber, comments: 'Baileigh's depth of experience in all types of marketing research will help her excel at MindProber. We are excited to add her expertise and look forward to her contributions'.

Web site: www.mindproberlabs.com .