GroupM in Turkish Digital Marketing Joint Venture

WPP's GroupM and Turkish procurement agency Zer have partnered to launch a strategy-led digital marketing agency called Ingage.

Zer, which is part of industrial and services group KOÇ, specialises in procuring media, services, materials and logistics. Zer's 50-strong digital marketing team will move to sit under the Ingage brand, continuing to serve their clients, while all media planning and procurement activities other than digital marketing will continue to be provided by Zer.

Ingage will combine GroupM's global communications services with Zer's industrial and technological expertise. Zer General Manager Aykut Özüner says the new company will draw on Zer's industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication, and eCommerce industries.

WPP's Turkey Country Manager Demet İkiler adds: 'Ingage signals WPP's intent to further develop our business in Turkey. This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence'.

Web sites: www.groupm.com and www.koczer.com .