Nielsen Rolls Out Friday Retail Data

Nielsen has launched Friday morning data delivery, which it says will provide the earliest read into the retail and consumer goods marketplace, enabling companies to identify and move on market trends, sooner.

Starting today, Nielsen says it will reduce wait time for weekly retail sales performance data, which often carries through the weekend and into the early days of the following week. The launch provides retail and FMCG companies with advanced access to weekly sales performance data reporting on volume, market share, distribution, price and promotion metrics across all Nielsen's Total US All Outlets Combined (xAOC) channels. These include grocery stores, drug stores, mass merchandisers, select dollar stores, select warehouse clubs and military commissaries (DeCA).

According to Nielsen, the move sets a new industry standard for US retail measurement, enabling both retailers and manufacturers to end the week more informed so they can strategize for the week ahead. John Tavolier (pictured), President of US FMCG and Retail and Chief Technology and Operations Officer, comments: 'For our clients, we saw the need to fuel faster decision making, and we are proud to be the first data provider within our industry to bring-to-market our Friday morning data delivery. Now more than ever, speed of data is imperative. Earlier data delivery leads to faster data-driven actions. For all companies navigating the current dynamic business environment, every day counts'.

Web site: www.nielsen.com .