Kantar Reputation Intelligence Adds Audience Profiles

Kantar Media has added audience profiling functionality to its reputation intelligence offer, allowing users to analyse consumer insights alongside media monitoring intelligence, identify and better understand their target audiences and optimise the ROI of PR and marketing campaigns.

The firm's reputation intelligence offer covers paid, owned and earned media. Through the addition, clients can access insights on the socio-demographics, media profiles, attitudes and opinions of their target audiences, tapping into Kantar Media's TGI consumer survey data of 25,000 adults across Great Britain. The Audience Profile insights are accessed via a dashboard through the company's media monitoring platform MP+, which thus becomes a one-stop-shop for clients to understand their brand and public sector audience as well as target, monitor and evaluate their PR and earned media campaigns.

Richard Poustie (pictured), CEO UK & Ireland, comments: 'By combining Kantar Media's rich insights from our consumer and reputation areas of expertise, we are providing our clients with connected intelligence to help inform their decisions across paid, owned and earned media. With this new service our clients can now access audience profile, forward planning, monitoring, evaluation, media content distribution, social media topic identification and a journalist and influencer database, giving them the most comprehensive tools available to increase the reach and efficiency of their campaigns'.

Web site: www.kantarmedia.com .