Amobee Wins Bid to Buy Videology Assets

Mobile ad targeting firm Amobee has won a court-supervised auction to buy certain assets from TV and online ad targeting specialist Videology for approximately $101m.

Videology's tech enables clients to manage, measure and optimize digital video and TV advertising, and target precise consumer segments by demographics, psychographics and behavior. Earlier in the year, the company filed for Chapter 11 bankruptcy, while announcing plans to sell assets to Amobee, with other interested parties able to submit competing bids. These assets include Videology's technology platform, intellectual property and certain other assets of estimated net book value of $5.3m.

Amobee, which is owned by Singapore Telecommunications (SingTel), says the addition of Videology's capabilities will further boost its own omni-channel platform and help marketers meet growing consumer demand for premium video and connected TV content. Videology founder and CEO Scott Ferber (pictured) adds: 'Becoming part of Amobee represents the best path forward for Videology. Amobee and Singtel share our goal of leading the transformation of TV. Amobee has established itself as a global leader in digital advertising and Videology's TV and video capabilities are highly complementary to the Amobee platform'.

Web site: www.amobee.com and www.videologygroup.com .