Infogroup Names Leader for Enterprise Data Division

In New York City, former ORC International owner Infogroup has appointed Andrew Bloom to head up its Enterprise Data Solutions division.

Infogroup provides data, technology, and services to help marketers acquire new customers and maximize the value of existing relationships. The group previously owned insights business ORC International, and was itself acquired four years later by affiliates of CCMP Capital Advisors. Bloom (pictured) joins with more than twenty years of global experience in in the digital content, advertising, data and technology sectors. Most recently, he held executive roles at data activation platform Sizmek, where he was involved in revenue growth, new product development, strategic partnership and channel expansion. Before this, he was VP of Agency Sales and Partnership Development at ad tech firm Spot Runner; and he held senior positions at Getty Images and investment business The Accelerator Group.

In his new role, Bloom will tap into his background in data partnerships, channel development, account management, sales and go-to-market strategy. Chairman and CEO Mike Iaccarino comments: 'The addition of Andrew Bloom will strengthen our growing roster of digital leadership at Infogroup. Andrew's extensive knowledge in digital marketing, combined with a strong sales background, will be a valuable asset to further the company's continued transformation'.

Web site: www.infogroup.com .