Publicis Communications Buys One Digital in Brazil

Publicis Communications, the marcoms group's creative hub, has acquired São Paulo-based data-driven agency One Digital. Terms of the deal have not been disclosed.

Founded in 2003, One Digital specializes in the extraction, processing and analysis of data for decision-making in campaigns, as well as the integration of proprietary, third party and campaign data. The firm also tracks web sites, portals and applications using custom tag triggers, and activates first party CRM data with analysis of the journey and of customer interaction with products.

As a result of the deal, One Digital's 64 employees will join the 1,700- strong Publicis Communications team in Brazil, alongside other agencies including Publicis Brazil, DPZ&T, Talent Marcel, Leo Burnett Tailor Made, Sapient AG2, Prodigious, Deepline, F/NAZCA Saatchi & Saatchi, Arc, Vivid Brand and MSL.

One Digital founder Michelle Matsumoto (pictured) will remain CEO of the agency, reporting to Publicis Communications Global COO Justin Billingsley, who comments: 'One Digital is truly aligned with our vision at Publicis Communications that data must be at the heart of successful business transformation solutions for our clients. The addition of One Digital will strengthen our integrated solutions offering in a world where technology is increasingly used to bring people closer together'.

Web sites: www.publicisgroupe.com and www.one.com.br .