Zimmerman Hires Data Intelligence Head

In the US, Omnicom-owned Zimmerman Advertising has hired Alisa Ben to head its data intelligence efforts as Senior Vice President.

South Florida-based Zimmerman is a full-service ad agency specializing in retail brands. Services include strategic planning, analytics, market research, creative development, production, media planning and buying, direct response, digital/interactive and results analysis.

Ben (pictured) served most recently as VP & Head of Operations for digital talent agency Select Management Group. Before this, she was Head of Strategy & Revenue at Rostrum records and VP & Head of Insights at Universal Music Group, where she founded and built the Insights division and integrated consumer and data-driven strategies for product, brand and artist development. Earlier, she was UMG's Senior Director, Artist Analysis & Research, and she worked for Warner Music Group as Manager, Direct-to-Consumer & Analytics, having previously been a Senior Analyst at MTV.

Jordan Zimmerman, the agency's founder, comments: 'We needed to identify someone who was smart enough to find insight in the data, but also responsible enough to apply it to help our clients make money. Alisa is an ideal blend of brain, curiosity and prize fighter'.

Web site: www.zadv.com .