Omnicom Precision Marketing Buy Adds Tech and Skills

OPMG, the Precision Marketing division of global marcoms group Omnicom, has acquired a majority stake in Credera, which provides management and technology consulting services including customer-centric technology platforms.

Credera was founded in 1999 and is headquartered in Dallas, with offices in Denver and Houston and more than 300 professionals, with skills including user experience consulting and analytics.

OPMG Chief Executive Luke Taylor (pictured) comments: 'Credera works directly with the C Suite to help companies transform their business for the digital age. Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies'. Credera CEO and Chairman Rob Borrego, who will continue to lead the business, says Omnicom is 'an excellent strategic and cultural fit that gives us direct access to a much larger client base, suite of services and talent'.

OPMG's services include data-driven product / service design, econometric and attribution modeling, and digital experience design and development. The Group's new Omni people-based marketing and insights platform is at the heart of this offer.

Web site: www.omnicomgroup.com .