GfK Debuts HomeView Study in Australia

In Australia, GfK has launched a study called HomeView, providing market share information and insights for technology and consumer durables sectors.

HomeView is currently available for the TV, refrigerator, washing machine and PC markets, with subscribers able to access metrics on their market position and performance. The service also aims to provide insight into the purchase journey and why consumers are entering the market, to help determine key influences and triggers including in-store, online, through word-of-mouth and traditional media.

According to Appliance Retailer magazine, the study remains in field constantly and will be able to track and measure consumers and how they change over time. GfK Australia Commercial Director, Neville Ray (pictured), comments: 'Making timely decisions depend largely on the availability of valuable data. HomeView collects information from consumers who have been through the entire buying process and this is a source of excellent insights into today's market trends'.

Web site: www.gfk.com .