the7stars Promotes for New Insight and Analytics Role

In London, independent media agency the7stars has promoted Helen Rose to the newly created role of Head of Data, Insight and Analytics.

The agency's recommendations and planning are strongly focused on data and insights. Rose (pictured) joined in 2014, since when she has been responsible for initiating various bespoke research projects including a proprietary quarterly tracker called The QT, which monitors sentiment among British consumers; an attitudinal segmentation planning tool called Modern Families; and Pop Goes the Filter Bubble, a research project into the impact of online algorithms on online brand discovery. Before joining, she spent eight years at multinational media conglomerate Viacom International Media Networks, where she served as Insight Director, International Advertising & Brand Solutions; and earlier she was a Media Planner for BBC Three and a Media Analyst for Billets Media Consulting.

In her new role, Rose will lead the firm's newly-combined, twenty-strong Data and Insight team, which is tasked with embedding data and analytics into the work of the Strategy, Planning and Activation teams. Company founder Jenny Biggam comments on the promotion: 'Data and insight are becoming increasingly important as the starting point for delivering the strategic thinking and creative solutions that deliver real impact in media today. In bringing our expertise in this area together under Helen's leadership, we can bring even more value to every stage of the process for our clients'.

Web site: www.the7stars.co.uk .