VIGA Opens Investor and Consultant Insight Division

Next15's global data collection agency VIGA has launched a division to develop insights for financial institutions and management consultancies.

Set up nearly two years ago, VIGA uses proprietary software to give clients access to more than 100 million consumers in 95 countries. The business also offers access to syndicated daily brand trackers which show real-time brand performance and health data on companies across the US, UK and beyond. Clients are able to quickly assess target companies against their respective competitor sets in the market.

The new division aims to optimise the way in which investors and consultants conduct primary research, by supporting a number of functions across the research and deal lifecycles. These include operational and commercial due diligence support; thought leadership creation; business development; Voice of the Customer research; market sizing exercises; demand and volume trend analysis; and flash surveys.

The initiative is led by Steven Scott (pictured), SVP, who comments: 'The new division was built with our clients' feedback in mind - leaders in the consulting and finance world need a partner that speaks their language, understands their research challenges, and is able to keep up with their 'always-on' mentality. Whether you're evaluating a new deal, helping organisations get up to speed with digital transformation, or creating collateral to prepare for an important pitch, our bench of experts is prepared to support you from start to finish'.

Web sites: www.next15.com and www.viga.com .