4Sight's 'Drive' Targets Auto and Mobility Clients

Middle East-based full-service agency 4SiGHT Research & Analytics has launched a new consulting unit - 4SiGHT Drive - for the automotive and mobility sector, and appointed Dinesh Nair to lead it.

4SiGHT has offices in the UAE and Saudi Arabia, and offers eye tracking research and customized delivery solutions across the MENA region. The new Drive division will address issues such as new mobility solutions, shifting consumer preferences, the skew of the millennial population and climate-related transportation policies in the region.

Nair (pictured) joins as Director with more than eleven years' MR experience, the last seven spent supporting clients in the automotive industry in the Middle East and Africa. For the past six, he worked at automotive MR firm Tetrahedron (CARMA International) in Dubai, latterly as AD. Prior to this, he was an Account Manager at TNS Middle East & Africa; Client Solutions Executive at Nielsen, and RE at Ipsos India. His background includes working with marketing strategy, pricing strategy, product planning, aftersales and fleet sales divisions of auto manufacturers and dealers.

MD Mahesh Bhaskaran comments: 'Many of our clients were looking for a reliable insights partner with good understanding of automotive domain and geographical diversity of Middle East and Africa. Dinesh's experience in successfully managing several automotive research projects across this region will be of immense value in addressing this need'.

Web site: www.4sight-global.com .