HEROFi Raises Funds for Guest Experience Platform

San Diego, California-based retail display and device-based marketing specialist HEROFi has raised $3.5m in convertible debt financing, which it will use to continue the expansion and roll-out of its Guest Experience Platform (GXP).

GXP ingests and processes external and internal data in real time from sources such as sales, inventory, weather and traffic data. HEROFi analyses this with a focus on sales, visit frequency, check lift, profitability and conversion and helps clients produce relevant digital messaging and consumer engagement through digital signage, mobile apps, tablets, e-mail and loyalty programs.

The seed financing round included angel investors: Jeff Vinik, the current owner of the Tampa Bay Lightning, and the former manager of Fidelity Magellan Fund and hedge fund Vinik Asset Management; Rob Soni, a former partner at Matrix and Bessemer Ventures; and John McDonnell, MD International, Fifth Generation Spirits, Inc. Funds will be used to expand GXP, which is already available in more than 1,300 retail locations in eight countries.

HEROFi CEO Vladimir Edelman (pictured) comments: 'Today's announcement allows us to keep innovating and developing key features for blue-chip clients already working with us to optimize their revenue, and helps us continue to produce material and provable ROI for all of our clients'.

Web site: www.herofi.com .