$32m for Personalization Specialist Dynamic Yield

New York firm Dynamic Yield has raised $32m in a Series D funding round, and says it aims to become the first 'personalization anywhere' platform, tailoring experiences for everything from kiosks and call centers to POS systems and IoT devices.

Led by Viola Growth, with participation from Union Tech Ventures, the round brings total funding to date to $77m. The company has more than 180 employees in six offices worldwide, and says it personalizes the experiences of more than 600 million users globally, using an AI-powered omnichannel personalization engine, building actionable customer segments in real time and allowing marketers to take instant action.

Specifically, the new funds will help create a comprehensive set of personalization APIs; and fuel the expansion of the firm's 'already vast partner network'. CEO and co-founder Liad Agmon (pictured) comments: 'At a time when Amazon Go stores already let shoppers check-out with their smartphones and nearly all airlines have switched to self-service check-in kiosks, it's hard to imagine a future where almost every customer interaction isn't personalized. The truth is, these technologies of the 'future' aren't as far from ubiquity as we may think, and that's why becoming a core component in experience delivery for brands is the vision for Dynamic Yield as we continue to build a platform that meets the demands of an increasingly connected world'.

Natalie Refuah, Partner at Viola Growth, says the company boasts 'great technology, skilled entrepreneurs and one of the best management teams we have seen'.

Web site: www.dynamicyield.com .