WPP's BCW Buys Integrated Agency Hirshorn-Zuckerman

In the US, WPP-owned communications agency Burson Cohn & Wolfe (BCW) has acquired integrated agency Hirshorn-Zuckerman Design Group (HZ), which lists brand strategy, brand audit and research among its services. Terms of the deal were not disclosed.

Founded in 1987, HZ is headquartered in Rockville, Maryland with additional locations in Baltimore, Los Angeles, New York and Washington DC. The acquisition will augment BCW's integrated communications expertise with the skills of HZ's nearly 200 professionals and its range of services which includes digital design and development, brand and identity creation, video production, search marketing and analytics. For the year ended December 31st, 2017, HZ's revenues were just under $23.5m.

As part of the deal, HZ founder and Chief Creative Officer Karen Zuckerman (pictured) will retain her title and report to Donna Imperato, Global CEO, BCW, who comments: 'HZ has an extraordinary roster of art directors, copywriters, producers, directors, content creators and digital experts working across a diverse client base. Bringing additional creative firepower to our team strengthens our ability to deliver digitally driven integrated programs grounded in earned engagement and expanded across all channels at scale'.

Web site: www.cohnwolfe.com and www.hzdg.com .