Active Measure Gets New Name and New Funds

Los Angeles-based tech-driven panel company Active Measure has been re-named DISQO, while securing a $13.5m Series A round of growth funding.

DISQO, which is led by CEO Armen Adjemian (pictured), handles panel sourcing in-house, with its internal team recruiting from a wide cross-section of the Internet to find a representative mix of panelists with diverse backgrounds and viewpoints. It uses proprietary tools and processes to control sample quality, and to drive anti-fraud, validation, and behavioral monitoring practices.

The firm's new financing round has been led by Alpha Edison along with participation from existing investor Bonfire Ventures. In a statement, DISQO said it will use the new capital to expand its current offerings by launching new analytic applications, developing its behavior-measurement and mobile capabilities, and building tools to provide a holistic view of consumer behavior.

Jim Andelman, co-founder and MD at Bonfire Ventures, commented: 'We were early investors in DISQO. Since then, the company's growth has exceeded our expectations. It's a testament to the offering's data quality, the scale of their audience, and the team's fanatical focus on client satisfaction and delivering value. We could not be more pleased to support DISQO's continued growth.'

Web site: www.disqo.com .