Funding for Financial Sector Social Media Data Firm

Milwaukee-based AI & machine learning technology startup Socialeads, Inc. has secured $750,000 in seed funding, for use in piloting its sales and marketing data tool among financial advisors at client company, Northwestern Mutual.

Socialeads was founded earlier this year by Larry Hitchcock and Matthew Salzer, and is focusing initially on the life insurance industry. Its technology helps firms use proprietary enterprise sales and marketing data to gain insights on the impact of their social media networks. The firm says this leads to growth in lead generation, network connections and trusted advisor relationships.

Funding was led by The Winnebago Seed Fund, with support from Northwestern Mutual's Cream City Venture Capital and the BrightStar Wisconsin Foundation. Socialeads was the winner of Northwestern Mutual's 'Reverse Pitch' event last fall.

CEO Larry Hitchcock comments: 'The Winnebago Seed Fund and their commitment to growing advanced technology companies make them a perfect partner. We're also excited to have continued support from Cream City Venture Capital and the amazing people at Northwestern Mutual who have been instrumental in collaborating with us to bring the vision of Socialeads to reality'.

Web site: www.socialeads.com .