Tobii Launch Combines VR, Eye Tracking and Biometrics

Eye tracking specialist Tobii has launched a solution called Pro Lab VR 360, enabling psychologists, cognitive and market researchers to use 360-degree videos and images when conducting eye tracking studies in VR.

Last summer, the firm launched Tobii Pro VR, a tool which extends eye tracking research to non-game virtual environments. The latest launch includes compatibility with data collection from content displayed in the HTC Vive headset, which has been retrofitted with Tobii eye tracking. Using the new solution, researchers can place people in immersive scenarios and study behaviour in situations which Tobii says would otherwise be too dangerous or difficult to replicate or repeat in real-life. Scenarios can be captured from any real-world situation using a 360-degree camera and then imported into the software to be used as stimuli.

Tobii Pro Lab VR 360 can also be combined with data streams from GSR (galvanic skin response) to better understand the link between people's visual attention and what causes a person to feel stress, excitement or fear. A GSR device, consisting of a wristband and electrodes, is placed on a person's fingers or palms to measure skin conductance while the video or images are being presented in the VR headset.

Tom Englund (pictured), President of Tobii Pro, comments: 'VR with eye tracking has given science a whole new dimension and we are determined to provide researchers with world leading VR research tools which help them in their quest for breakthroughs in science and treatment'.

Web site: www.tobii.com .