opinion.life Launches Omnibus Service

UK survey and polling firm opinion.life has launched an omnibus service, running in multiple markets and with a range of reporting solutions. In addition, former ICM Direct Online exec Pat McCarthy has joined in the newly created role of Operations Director.

Launched last year by former BT research head James 'JT' Turner and political and behavioural data scientist Zsolt Kiss, opinion.life offers a combination of behavioural science, data science and online sampling techniques, to create snapshots of public opinion. As part of the omnibus launch, former YouGov General Manager Ben Leet will now oversee commercial activities at both opinion.life and sister agency Delineate. McCarthy (pictured) joins after serving as ICM Direct Online Operations Director and Research Now Client Development Director.

Turner says client demand for an omnibus product using the firm's methodology had been significant, and that the launch was 'the next logical step in our ability to give clients fast, accurate opinion research'.

Web site: www.opinion.life .