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Hitwise Names New CEO and COO
Online competitive intelligence provider Hitwise has appointed former comScore exec Timur Yarnall for the newly created position of Chief Executive Officer & President, while Nigel Wilson has been promoted to the role of Chief Operating Officer.
 Owned by Symphony Technology Group (STG), Hitwise provides marketers with insights based on a sample of Internet behavior and consumer attitudes; and audience modeling and activation technology to segment and target prospective customers. Yarnall is the cofounder of non-human traffic detection agency MdotLabs, acquired by comScore in 2014, after which he served as SVP of comScore's Advertising Products & Corporate Development. Earlier, he co-founded TV data services provider Broadcast Interactive Media.
Wilson has been MD of Hitwise since January 2015, before which he spent most of his career at Experian, for the last seven years as MD of the UK Targeting Business. STG Managing Director J.T. Treadwell comments: 'Timur has founded several highly successful digital companies and spent more than three years in the senior management team at comScore and so has the right market-understanding foundation, innovation centricity and leadership experience to build on current growth. We are also gratified that Nigel Wilson is taking on a new role to expand the business globally while continuing excellent work in driving the business in its core markets'.
Web site: www.hitwise.com .
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