comScore Co-founder Abraham Joins Roostify Board

San Francisco-based home loans platform Roostify has added comScore co-founder Magid Abraham to its Board of Directors.

Abraham (pictured) co-founded media measurement and analytics company comScore in 1999, but resigned at the end of 2016, nine months after it announced that it was investigating irregularities in its accounts. Earlier in his career, he co-founded campaign management software developer Paragren Technologies (now part of Siebel Systems), and he spent a decade at IRI, where he had P&L responsibilities, heading sales, product development, marketing and operations. He is currently a lecturer at Stanford GSB and serves on the Boards of several companies.

Rajesh Bhat, CEO and co-founder of Roostify, comments: 'We are so excited to have someone with significant experience in scaling digital technology companies on board to guide Roostify through our next phase in our growth. We are pleased to tap into Dr. Abraham's experience during this exciting time at Roostify'.

The company processes more than $8 billion a month in loans from enterprise banks to independent mortgage lenders across the United States, and is online at www.roostify.com .