Cannabis Insights Tool Rolls Out in California

In the US, cannabis industry business intelligence platform Headset has extended its Headset Insights trend analysis solution to cover California's legal cannabis industry.

Headset, which was launched last year in Washington, Colorado and Nevada, collects data in real-time, directly from the industry's POS (point-of-sale) systems, and reports back to operators to guide their business decisions. The new Headset Insights service has been designed to deliver market trends based on aggregated sales data collected from retailers and dispensaries in real-time. Using this service, the firm says operators can better understand the competitive landscape, know their brands' position in the market, and identify opportunities for future product development.

Founder and CEO Cy Scott (pictured) comments: 'We are delighted to be able to now offer California market data to our customers helping companies get a better sense of category, segment, brand and product trends as the California cannabis industry continues to mature and cement itself as the largest market in the world. Although the market is quite new, our data already shows that California is behaving in a significantly different way than other recreational markets'.

Web site: www.headset.io .