Weber Shandwick Names SVP and Head of Analytics

In the US, communications and marketing services giant Weber Shandwick has appointed Reese McGillie as Senior Vice President and Head of Analytics in the West, based out of Seattle.

Weber Shandwick employs strategists, analysts, producers, designers, developers and campaign activators in 78 cities, and has a network extending to 128 cities around the world. McGillie (pictured) joins from Dentsu Aegis-owned agency Merkle, where as Senior Director, Marketing Analytics & Insights she led, managed and developed a 40+ person team of analysts, strategists and functional managers across multiple locations. Earlier, she worked for Merkle company Pointmarc as Analytics Manager, and at agency POSSIBLE as Analytics Lead. In her new role, McGillie oversee all data and analytics innovation and solutions for clients out of the West region.

The firm has also appointed Kristin Marlow as EVP Digital Innovation Lead and co-lead, Integrated Media, while Liz Keller joins as EVP and Lead of Planning and Insights. Luca Penati, President of Weber Shandwick West, comments: 'Bringing in exceptional industry talent to help lead the company in the West is reflective of our acceleration and our continued investment in key growth areas from data and analytics to integrated media. Reese, Liz and Kristin each have extensive expertise in the respective and expanding solutions areas that our clients require'.

Web site: www.webershandwick.com .