Sorrell's MediaMonks Opens R&D Labs in Stockholm

Dutch creative digital production company MediaMonks, which was acquired by Sir Martin Sorrell's new venture S4 Capital in July, has set up a research and development division to study the drivers of digital trends.

MediaMonks Labs will focus on analysing new developments across artificial intelligence, augmented and virtual reality and voice technology, and then create and prototype new technologies and platforms. It will be led by the firm's former Head of Games Sander van der Vegte (pictured), who says it will allow the firm to 'tell what will be hot before it's happening'.

CEO Victor Knaap adds: 'MediaMonks takes on challenges and opportunities at high speed and we understand what drives digital trends like no other. Embracing data, content and technology in this new age of brand communications is exactly what we are here to do. With MediaMonks Labs we are boosting our existing client offering'.

According to reports in the press, Sorrell is now looking to buy a media analytics company and add it to MediaMonks' offering.

Web site: www.mediamonks.com .