Veridooh Launches SmartCreative OOH Measure

Sydney-based tech start-up Veridooh has launched a digital out-of-home (DOOH) verification solution called SmartCreative, to monitoring digital outdoor ads in Australia.

SmartCreative tracks and verifies metrics including ad length, share of voice, number of impressions, exposure time, panels displaying the ad, and location of the panels. To capture the data, Veridooh converts the standard advertising creative into what it calls a 'SmartCreative'. When played by the DOOH Supplier, this collects and sends the data in real-time to Veridooh servers where it is analysed and presented in a dashboard, and the technology automatically flags results that do not match the booking.

Company co-founder Mo Moubayed (pictured) says agencies worldwide 'have [until now] never truly had the option of transparent DOOH monitoring available to them'. He comments: 'SmartCreative technology offers an accurate and independent tracking and measurement service, one that builds trust between DOOH suppliers, advertisers and media agencies to continually reinforce the product category. This technology provides clients with the confidence to allocate even greater spend on DOOH advertising'.

Web site: www.veridooh.com .