Nielsen Buys Games Intelligence Specialist SuperData

Nielsen has acquired digital games market intelligence provider SuperData Research, for an undisclosed sum.

Headquartered in New York, the firm delivers data on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. It provides custom and syndicated data solutions to clients and tracks the consumption of games-as-media, including esports and gaming streaming content on digital media platforms. Worldwide, the company analyzes the spending of more than 160 million paying digital gamers.

Nielsen says that intelligence provided by SuperData will enhance the capabilities of its Games and Nielsen divisions; and that clients will now have greater access to global market intelligence around digital video gaming use, sales and audiences, in addition to Nielsen's existing areas of expertise such as consumer research, video game tracking, esports sponsorship valuation and consulting services.

Janelle Benjamin (pictured), COO and co-founder of SuperData, comments: 'Gamers are the trailblazers for media consumption and have become more important than ever to the global entertainment landscape. SuperData and Nielsen's combined capabilities will allow us to provide gold standard insights that are essential to the growth of the industry'.

Web sites: www.nielsen.com and www.superdataresearch.com .