Fuel Cycle Partners with UX Research Specialist

Los Angeles-based MR and community intelligence specialist Fuel Cycle has announced a strategic partnership with UX research and usability testing company User Zoom.

Describing itself as an 'all-in-one' MR solution provider, Fuel Cycle combines quant and qual data through techniques including online communities, product exchanges and panels. Its new partner, UserZoom, has developed a platform which helps clients speed up and automate their user experience (UX) research: this will now be combined with Fuel Cycle's online research communities to provide a ready audience for usability testing and benchmarking, information architecture research, surveys, and live intercepts to optimize the UX of digital products 'at any stage'.

Alfonso de la Nuez, Co-CEO of UserZoom says finding the right participants to get actionable insights from 'has always been a challenge for organizations' and believes the partnership will 'cut down on recruiting time and cost, speed up data collection and enable companies to get fast actionable UX insights while maintaining the necessary high-quality standard in responses'.

According to Rick Kelly, SVP of Product & Research at Fuel Cycle, 'UserZoom's best-in-class user experience platform helps analysts make the right decisions, because your respondent profiling data stored on Fuel Cycle is available for analysis in UserZoom. We're excited to partner with another company helping enterprises succeed in an increasingly competitive world'.

The firms are online at www.fuelcycle.com and www.userzoom.com .