YouGov Data Leader Sevak Joins CNN

Former YouGov Global Director of Data Applications Tini Sevak has joined broadcaster CNN to lead its international data strategy, create new BI solutions and help commercial partners optimise their use of campaign insight.

Sevak will serve as Vice President, Audiences and Data, at CNN International Commercial (CNNIC), the division of Turner International responsible for the business operations of CNN's properties outside the United States. The Audiences & Data Group mixes audience insights, digital analytics and commercial data techniques to drive both client campaigns and the commercial strategy of CNN International itself.

Sevak spent ten years at Mindshare, latterly in the role of Business Director , Business Planning, Data, Reporting & Visualisation; followed by three years at Starcom MediaVest Group as VP, Director of Global Business Integration. She then joined YouGov in January 2017 as Global Director of Data Applications.

In her new position she is part of CNNIC's Senior Management Team and reports directly to CNNIC President Rani Raad, who comments: 'A key part of transforming our business has been to ensure that data is at the heart of everything that we do. Having already seen our Audiences and Data Group introduce improved business intelligence and client solutions, I am delighted that Tini will now be at the forefront of driving us forward with new ideas and solutions that give greater accountability to clients and sophisticated data-driven insight into decision-making, campaigns and partnerships'.

CNNIC has offices across the world, with key hubs in London, Hong Kong and Miami, and is online at http://commercial.cnn.com .