TUNE Sells Attribution Analytics Platform to Branch

US-based mobile marketing platform TUNE has sold its Attribution Analytics platform to cross-platform measurement specialist Branch Metrics. Staff will move across, but other terms of the deal were not disclosed.

TUNE's Attribution Analytics provides mobile measurement to many of the world's largest organizations. Branch says the acquisition will provide a unified approach to creating and measuring cross-platform experiences across the 'digital marketing ecosystem'. In addition, TUNE customers will gain access to Branch's mobile marketing and linking platform, which create links that can pass data across app install, while gaining access to Facebook measurement through Branch's recently announced Mobile Measurement Partner status.

Alex Austin (pictured), CEO of Branch, comments: 'Combining TUNE's years of learning with Branch's innovation, raw product execution, and key strategic partnerships is the beginning of a new era of mobile marketing. It's going to be an incredible ride'.

Web sites: www.tune.com and www.branch.io .