YouGov Products Add RealityMine Behavioural Data

YouGov has partnered with mobile research technology firm RealityMine in a deal which will integrate the latter's passive behavioural data into the former's data products and custom client projects.

The agreement enables planning and segmentation tool YouGov Profiles to report consumers' video usage across mobiles, tablets and PCs, in addition to web and app usage metrics. This, the firms say, will enable media planners to target Netflix and Amazon Video users, based on their actual viewing behaviour, while media owners will gain insights on the impact of SVOD on their audiences and distribution channels.

Andy Morris, Chief Innovation Officer at YouGov, comments: 'After looking at the market, we felt RealityMine was the best partner for our business. RealityMine's technology allows us to look across multi-channel data sets with greater granularity and accuracy than ever before, meaning we can provide our clients with better insights into their target audience'.

Web sites: www.yougov.com and www.realitymine.com .