IRI Expands Reach of Shopper Loyalty Solution

Consumer data giant IRI has expanded its Shopper Loyalty solution to incorporate frequent shopper program (FSP) data from more than 350 million loyalty cardholders. This translates to a representative sample of more than 65 million households, with over 30 million weekly shopping trips.

The IRI Shopper Loyalty solution provides access to real-time analytics, delivered on the firm's Liquid Data predictive analytics and insights platform. Retailers and manufacturers use it to understand their shoppers through insights into product features, in-store causal factors, merchandising and promotion tactics, demographics, and attitudinal and purchase-based segmentations driving behavior.

Now expanded with data from additional channels, geographies and retailers, IRI says the solution taps into the industry's largest integrated FSP-based insight platform, combining retailer FSP data with IRI's POS data; national consumer panel; and TV, digital and mobile location data. Robert Tomei (pictured), President of Market and Shopper Intelligence, comments: 'By embedding the largest integrated consumer and shopper data set into the IRI Shopper Loyalty solution, we are providing the most precise, detailed shopper-based analytics ever available in the industry to help marketers better understand behavior, measure new product launches, evaluate promotional campaigns, pricing and assortment optimization and more'.

Web site: www.iriworldwide.com .