Expansion Funds for Intelligence Platform Singular

In the US, marketing intelligence platform Singular has raised $30m in a Series B round of funding, which it will use for product development and innovation.

The firm's platform consolidates billions of data points from apps and web into a single dashboard, providing marketers with insights from previously siloed data. By connecting campaign and spend data with attribution and customer behavior data, Singular says marketers can use its solution to measure ROI from every touchpoint across multiple channels while optimizing spend. The firm is headquartered in San Francisco, with offices in Europe and the Middle East.

New funding has been led by Norwest Venture Partners with participation from General Catalyst, Method Capital, Telstra Ventures, Translink Capital, and Thomvest, and adds to the $20m previously raised. As part of the deal, Scott Beechuk (pictured), partner at Norwest Venture Partners and former SVP of Product Management at Salesforce Service Cloud, will join Singular's Board of Directors.

Commenting on the investment, Beechuk said: 'We believe Singular has the opportunity to become foundational to every marketing team's stack, especially as the world moves more and more towards data-driven marketing and customer engagement. The company's wide integration and deep analytics capabilities enable Singular to collect mobile and web data that no one else can, which in turn allows them to become the de-facto source of truth for all CMOs'.

Web site: www.singular.net .