Georama Rebrands to Reflect Insight Software Focus

Consumer and location insights software company Georama is rebranding as QualSights, reflecting its changing focus, and has announced a major product release.

The company offers an end-to-end qualitative insights platform promising faster, affordable and deeper insights at global scale. With the new product release, the platform can be used for mobile ethnography and diary studies - to remotely observe and interact with consumers as they shop for and use / consume products in their natural environment; to conduct video interviews or focus groups; and to enhance in-person fieldwork. It uses HD video through smartphones, smart glasses or 360 degree cameras while mobile indoors or outdoors, and via computers or A/V equipment when stationary. Clients can observe on any device and probe/interact in real-time to better understand consumers.

Founder and CEO Nihal Advani (pictured) says of the rebrand: 'Georama was founded with a vision of using the power of live mobile video to connect people with remote locations. Our platform has been used by tourism, education, hospitality and industrial organizations to give their customers, partners or internal stakeholders a live and personalized virtual tour of any location when a physical visit was not practical. Gradually, we found that our technology makes the biggest impact by connecting businesses with consumers around the globe'.

With offices in the US and India, the firm is online at www.qualsights.com .