E-Tabs and Askia Team Up to Launch MR Dashboard Tool

UK-based research software firms E-Tabs and Askia have partnered to develop a new cloud-hosted platform called Iris, promising users at all levels of experience the ability to design and create 'in minutes' their own dashboards for data handling and visualization.

The partnership brings together E-Tabs' twenty-five years' experience in MR data visualization and automated reporting solutions, and Askia's end-to-end solution for designing, collecting and reporting survey data, as well as management of online communities.

The firms say Iris is 'the only dashboard solution that completely caters to the needs of market researchers', featuring 'an incredibly easy interface' allowing both novice and advanced users 'to create their own customised and highly impactful online, interactive dashboards in minutes'.

Askia founder Jérôme Sopocko (pictured left) says the partners are 'a perfect match', adding: 'Through this partnership we are effectively combining our expertise in analysis and reporting to create a very compelling proposition for the industry'. E-Tabs CEO Benjamin Rietti (pictured right) says the platform 'heralds a new dawn for online dashboard reporting', and comments: 'The MR industry has been trying to shoehorn BI tools to force them to understand MR's unique data structures and reporting needs, and Iris changes all of that'.

Web sites: www.e-tabs.com/iris and www.askia.com .