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ACNielsen US Extends Store Tracking Service
ACNielsen US has announced plans to greatly extend the coverage of its Convenience Track retail measurement service, boosting the sample used for sales projections to over 2,500 convenience stores across the US and in 30 local markets.
The announcement was made during the annual National Association of Convenience Stores (NACS) Show. The extension will give the service twice the number of stores of any competitor service. Furthermore, the 2,500 will be selected as representative of 130,000 stores, both large chains and independents, using the TDLinx c-store definition which is endorsed by NACS.
Convenience Track uses both scanning data and store audits to measure sales, the latter being essential due to the relatively small percentage of convenience stores using point-of-sale scanners, some of which have limitations anyway in terms of data delivery and timeliness. It is the only c-store service to provide sales information on a local market level, with reporting in 30 markets for a wide variety of product categories, and is the leader in offering account-level reports that track sales at specific retailers in their respective markets, with over 70 such reports available.
According to John Petrakis, senior vice president, Marketing, ACNielsen US, the enhancements reflect the current importance of the channel: 'The convenience store channel is the primary seller of several important categories and is offering manufacturers new growth opportunities for numerous non-traditional c-store categories'.
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