Voxpopme Hires VP of Customer Success

In the US, video insight platform Voxpopme has appointed former FocusVision exec Braden Johnstone as Senior Vice President of Customer Success.

Voxpopme's app collects consumer feedback on brands in the form of video responses direct from mobile phones, and includes a sentiment analysis feature. Last autumn, the company received a seven-figure Series A round of investment from Mercia Fund Managers, for use in global expansion, to enhance its technology, and to hire fifteen additional staff across North America, Europe and Asia-Pacific. It currently has offices in the US and Australia.

Johnstone (pictured) joins with more than fifteen years' management experience. Most recently, he worked for insight technology provider FocusVision as SVP, managing the service and support for the firm's suite of quant and qual offerings. He joined the company in 2015 as VP Client Services, having previously spent nearly twelve years at quant MR tech firm Decipher (acquired by FocusVision) - his last title here was also VP, Client Services.

In his new role, reporting to Chief Revenue Officer Tom Williams, Johnstone is responsible for activities such as product adoption and engagement, customer satisfaction and strategies to drive customer loyalty. Dave Carruthers, Voxpopme founder and CEO, comments: 'We're incredibly excited to have Braden onboard at a time of rapid growth when customer-centricity and engagement are paramount to our success'.

Web site: www.voxpopme.com .