comScore Rolls Out Video Ad Cross-Platform Beta

Media evaluation specialist comScore has rolled out a beta version of its Campaign Ratings cross-platform video ad measurement solution, which promises unduplicated campaign measurement across linear TV, network OTT and Hulu, on desktop, mobile and living room devices.

Following the solution's pilot launch in July, comScore announced it would be building the beta version in partnership with twelve companies in the media and advertising space. Providing insights into co-viewing, person-level reach and audience demographics. Chief Product Officer Dan Hess (pictured) says the beta version provides 'an important milestone' in a broader product strategy designed to help buyers and sellers accurately measure audiences no matter where they consume content.

'Solving the cross-platform measurement challenge requires ongoing collaboration with the best and brightest minds in the industry, and we look forward to continuing to work with our beta partners and new entrants as we iterate on the product into 2019', Hess adds.

Web site: www.comscore.com .