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Firefish Expands NY Team
London-based insight agency Firefish has appointed Westin Grabow as a Director in its Brooklyn, NY office.
 Grabow (pictured) joins with a background in marketing, research and innovation across a number of sectors including alcohol, CPG, pharma, tech, telecom and B2B. For the past seven years he worked at Egg Strategy as a Senior Strategist, helping clients with their product development, in-market communication testing and product assessment. He also ran his own brand strategy consultancy Renascent Marketing Research, which developed, implemented and measured social media, web sites and web advertising campaigns.
Commenting on the appointment, Beth Broughton, MD of Firefish USA, said: 'Westin's range of innovation experience and passion for solving client problems are a perfect fit for our team. As our clients are working with us more and more at the cutting edge of innovation, utilizing our approach which is rooted in business and human realities for ideas that thrive in the real world, we look forward to Westin leading our team and thinking with clients in this area'.
Web site: www.firefish.us.com .
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