Mintel Launches Indian Consumer Reports Platform

Consumer market intelligence firm Mintel has launched Indian Consumer, a platform offering in-depth research reports and analyst expertise for companies serving the Indian market.

The system combines the firm's latest proprietary consumer research with other market data and analyst insight to produce interactive reports on the food and drink, beauty and personal care, and lifestyles categories. Mintel says the approach is geared towards business decision-making and actionable data.

Matthew Nelson, General Manager of Mintel Asia Pacific, comments: 'From first setting up shop in India nearly a decade ago to doubling our revenue and tripling our headcount in just the last three years, the launch of Mintel Indian Consumer marks an expanded footprint for Mintel in India... This is a key milestone for the company's long-term growth strategy and further expansion across the Asia Pacific region and the world, giving our clients research and analysis of the highest quality to help them grow their business'. Nidhi Sinha, Head of Content, India Consumer adds: 'Mintel research identifies the major trends impacting the marketplace, covering consumers in metros and tier one-to-three cities across India's four main regions. Companies and brands can drill into our consumer data to discover the regional and socioeconomic differences'.

The company has offices in four European cities, three in North America and seven in Asia, plus São Paulo. Web site: www.mintel.com .