Australia's Nine Hires Ad Impact Leader

Australian broadcaster Nine has hired Jonathan Fox for the new role of Director of Effectiveness, with a remit to demonstrate advertiser ROI. He formerly held the role of Head of Effectiveness at marketing and media consultancy Ebiquity.

Fox spent three and a half years at Ebiquity, playing a key role in the Payback Australia Study, a detailed look at the effectiveness of different media channels. Earlier he worked as an econometrician in the UK with agency Holmes & Cook.

In his new role, starting on October 29th, he is based in the 9Powered client solutions business, and will use a range of econometric and attribution-based modelling tools to demonstrate the real business impact of advertisers' campaigns.

Michael Stephenson, Nine's Chief Sales Officer, comments: 'We are tremendously excited about Jonathan's appointment and we can't wait for him to join Nine. We are focused on developing big creative ideas and using our unique assets to create marketing platforms for brands. We now want to prove that the ideas we create deliver real returns for our partners and that you get a better return on your advertising dollar when you invest with Nine'.

The company is online at www.nineentertainmentco.com.au .