Indian R&D Centre for Purchase Intell Firm Cardlytics

Purchase intelligence firm Cardlytics is to open its first Asian office, in Visakhapatnam, India, and says it will hire around 80 full-time employees by the end of 2020, allowing for 'research and development around the clock'.

Cardlytics partners with more than 2,000 financial institutions to run their banking rewards programs, in turn gaining a detailed view of where and when consumers spend their money - this is used to offer marketers help identifying and reaching 'likely buyers at scale', and to measure the impact of campaigns. The firm, which has received huge injections of funding, is headquartered in Atlanta and has existing offices in London, New York and San Francisco.

Visakhapatnam - or 'Vizag' - is in the state of Andhra Pradesh and according to the company is 'a growing hotspot for fintech innovation'. Cardlytics co-founder and COO Lynne Laube, and CTO Sathish Gaddipati will officially announce the expansion plans at the Vizag Fintech Festival next week. Laube (pictured) comments: 'Many of India's brightest workers are flocking to Vizag to help advance the fintech revolution that's transforming the region. Establishing a Cardlytics office in Vizag as this movement is gaining momentum is a strategic growth opportunity that will enable us to continue to drive innovation across the globe'.

Web site: www.cardlytics.com .