Ipsos Hires to Develop Audience Measurement Business

Ipsos MORI has appointed Pushkar Kulkarni as global Business Development Director, based in the UK, helping to lead electronic audience measurement business initiatives globally.

Kulkarni's experience is focused on audience measurement, passive measurement and digital media. He joins after eight years at Kantar Media, the last five as International Business Development Director; and before this he spent five years at TNS, initially in Egypt and then in the UK. Early in his career he worked for seven and a half years at IMRB International, either side of a year client side at Channel Nine India.

Ipsos MORI's Global Head of Audience Measurement Liz Landy comments: 'Pushkar has hit the ground running and is already pursuing major opportunities across the globe. Adding someone of Pushkar's credibility and enthusiasm to the existing super talented team gives them the bandwidth to be even more dynamic. Watch this space!'

Web site: www.ipsos.com/ipsos-mori/en-uk .