Weber Shandwick Launches 'United Minds' Consultancy

In New York, Interpublic-owned marcoms network Weber Shandwick has launched a global management consultancy called United Minds, combining data and analytics, communications and creative expertise to help clients with organizational change.

Weber Shandwick's services include consumer marketing, corporate reputation, public affairs and employee engagement. United Minds brings together the relevant specialists from across the group, including management consultants, strategists and data scientists, as well as a global network of communications and creative experts, to help C-suite execs deliver organizational change while engaging stakeholders in every part of the process. The new consultancy combines its parent's global Employee Engagement & Change Management practice with an existing country-based consultancy operation, United Minds Sweden.

United Minds will be led by Kate Bullinger (pictured), who was formerly global head of Employee Engagement & Change Management at Weber Shandwick, and earlier worked as a partner at Mercer Delta Consulting. Thomas Areskoug, formerly CEO of United Minds Sweden, will lead business strategy work globally for United Minds. His earlier work includes senior roles with McKinsey & Company, Proctor & Gamble and eBay.

Andy Polansky, CEO of Weber Shandwick, comments: 'Successful transformation, at its core, requires a vision that people can believe in. United Minds has a unique ability to deliver successful transformation because we help define the change necessary to drive business results, align key stakeholders around a common vision and then execute creative communications programs that change hearts and minds'.

Web sites: www.webershandwick.com and www.unitedmindsglobal.com .